Brand

Our logo was inspired by our founder and chairman, Mohammed Jameel KBE. The heart-shaped Arabic calligram reads لأننا نحبكم, which translates to English as Because we love you.

This message of love underpins the Jameel family’s commitment to humanity and the community we serve.

You can download our logo in different colours and formats here.

For digital and print communications, we use Arial. It is clear and modern and, as a standard font, is available on PCs and Macs and translates well across formats.

If you want to make an implicit connection to our brand, use Costa Bold. This is the font in our logo and is synonymous with our identity. It should be used sparingly and principally for headings.

Our main colour is a dark red to reflect the heart that underpins our identity.

We also use colours that evoke the long dawns and dusks on the shores of the Red Sea in Jeddah.